Branding & Marketing for Circular Innovations
Accelerating market success for Next-Gen Materials & Systems.
Experts in
Fibers - Pulp - Fabrics - Polymers - Composites - Finishes - Systems
Turning sustainable material innovations into Brands that transform industries.
10+
Material businesses supported across my career.
Through many years of consulting, I’ve contributed to next‑gen fiber and T2T‑recycling scale‑ups, weather‑protection technologies, and other material ventures shaping the future of circularity and performance.
20+
Years of strategic and creative marketing experience.
My work spans brand development and partnership marketing - from positioning, brand architecture and brand extensions to identities, websites, content marketing, campaigns and trade events.
15+
Countries.
I've created and implemented brands and marketing programs across ANZ, Southeast Asia, Japan, Europe, and North America, ensuring relevance and fit for broad adoption across diverse cultures and market needs.
Why it's the perfect match
Together, we innovate and create at the intersections of strategy, trend, brand and design to achieve the best possible impact for you, your partners and the planet.
We get the materials industry
Vyvid people have been in the boardrooms and trenches, working with sustainable material brands that push boundaries. We know how to get next-gens on brands' radar and keep momentum in competitive supply chains.
Aligned aspirations
Just like you, we wholeheartedly believe that the magic of the circular economy lies in creating both business success and positive world impact.
We get stuff done
Big-picture strategy is great, when action follows through with muscle! We build go-to-market strategies and brands that aren’t just smart—they actually get you where you need to be, fast.
No cookie-cutter approach
Every brand is different. No templates, no copy-paste solutions—just tailored, inspiring strategy designed around who you are and where you’re headed.
GTM & Brand Strategy
It’s not just a plan that looks good on paper—it’s about cutting through complexity, refining your goals, and staking out your playing field. We will carve out your positioning and build a marketing strategy & system that empowers you to tackle your market’s biggest material challenges with brand force.
You will build your business with a brand that makes your industry rethink the game. Let's uncover your authentic success pattern that draws your dream partners in.
Branding & Design
Your materials business is on the edge of sustainable innovation, and you need a brand to match! Bring your brand to life with a logo and design language that engages, delights and has impact—just like your circular innovations do!
We create captivating visual identities and a coherent system of branding assets to ensure consistent, memorable implementation.
Storytelling & Content
Your story has meaning and the potential to transform the way the world consumes and lives with materials. We uncover and boost your very own captivating narrative and a messaging framework that are built on authenticity, credibility, impact, and emotional resonance.
From there, we create a content strategy that goes beyond noise to please algorithms—one that truly serves, connects with and influences your audiences!
Launch & Relaunch
Whether you're entering the market, repositioning the business or introducing a new product, we pave the way for long-term success, making sure your launch isn't just a moment but the beginning of a movement!
We set the stage for market entry with a clear roadmap and align the moving pieces: timelines, events, partnerships, and execution. From pre-launch planning to post-launch optimisation, we ensure a smooth rollout, maximum visibility, and strong early adoption.
Digital & Offline Marketing
Activate your brand, amplify its success, and sustain its impact for the long term with marketing communications & thought-leadership programs that build influencial brand status.
We create websites, videos, photography, interactive elements, social media strategies, packaging, swatch books, tradeshow stands and more.
We develop effective co-marketing assets like hangtags & labels and POS displays that get new brand partners excited to showcase your material brand.
Brand Innovation
Our tailor-made trend forecasts and workshops go beyond simply showing you an arbitrary collection of what's up & coming. We identify those developments, influences and mindset shifts that truly matter for your business. Then we connect the dots to translate relevant trends into your competitive headstart.
We keep you future-fit by helping you align your R&D and business model with those trends that amplify your purpose and accelerate your success.
Employer Branding
Brands feel as authentic and magnetic as the people behind them. Bring your vision, mission, values and strategy to life with programs that engage, align your team and enable sales to be your brand's greatest champions.
Become the employer brand that talent with the ideal fit gravitates towards and equip your new tribe members with the tools they need to thrive.
What Partners Say
B. Qually
Director, Research Plus Design
"Solid international experience and great methodology to tease out order and beauty from seemingly impossible projects. The brand identity continues to be used decades later and has since become highly successful in international markets."
A. Lovney
Chief Strategy & Operating Officer
"To achieve a brand relaunch with this level of success, professionalism and attention to detail, in 3 months, is a testament to superhuman efforts.”
R. Mulder
Design Director, ZaiLab
“One-of-a-kind! I have the highest respect for Yasmina's work and professionalism. I do not hesitate one second to recommend her as an exceptionally skilled strategic brand and marketing specialist. Fast yet with tremendous accuracy, produced valuable research, understood user-needs and later progressed in delivering incredibly rich and implementable brand solutions. She is lovely to work with!"
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