Yasmina is a marketing leader specialising in building the success of brands across performance materials and next‑gen technologies for circularity. She works with a fluid network of creative and sustainability experts.

​

With 20+ years of experience, she has helped shape the brand success of industry‑leading fibre and material innovators – including global icons such as Gore‑Tex – used by hundreds of brands worldwide.

​

Her background spans leadership roles in global creative agencies and long‑standing engagements with the strategic ingredient brand consultancy Braind, where she supported market‑defining ingredient brands through brand creation, repositioning, and go‑to‑market activation across Europe, APAC, and North America.

​

A designer by trade and strategist by passion, she leads teams to create the best of both worlds, crafting influential marketing programs that scale positive impact.